As many of you know we don't do a lot of plugging of other blogs here on the 2-Pros space, preferring to share those nuggets through other methods. But I found an article today that I felt needed to be shared via the blog.
For anyone unfamiliar with Michael Port, he is marketing and sales guru and author of Book Yourself Solid. He is highly motivational and has even more great advice on how to kickstart yourself to enhance your personal brand. You can check out more about Michael here. While you're there make sure to check out his Thinking Big Revolution, I haven't had the opportunity to join as much as I'd like, but some really good information is shared there.
His post today hits home about how to sell yourself. Honestly, it's not groundbreaking stuff from Michael, he promotes the same attitude and focus in every message I have heard him deliver, but this one I thought was especially clear. Check it out here.
It was encouraging for us here at 2-Pros, because even though we feel like we're coming out of the woods with the direction we want this thing to go, we lack the track record to fortify ourselves with credibility. But Michael's point about just selling yourself is perfect and one that we have been taking to heart. Even more than a great product you have to sell a prospect on the fact that you can meet their needs. It doesn't matter if you've never had the opportunity to meet that need before, you just have to show how confident and prepared you are to do it now.
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